How Social Workers Owning Their Own Business Can Leverage Generative AI

Mar 29, 2024By Dr. Marina A. Badillo-Diaz, LCSW
Dr. Marina A. Badillo-Diaz, LCSW

I have been lucky this week to have networked and connected with some social workers who are doing amazing work as entrepreneurs. More than ever, social workers are starting their own consulting businesses, coaching businesses, private practices, or group practices. However, owning a business as a social worker can be daunting! It takes hard work, dedication, innovation, and commitment to crack the code of successful entrepreneurship.

However, the demands of owning your own business while also doing social work can be overwhelming at times. With the limited time and resources to meet the growing needs of social work businesses like consulting or private practice, Generative AI can be a transformative tool to help you accomplish what you need for your business. Below, we explore how this powerful tool can be utilized, complete with free generative AI prompts to get you started."


Social workers who are business owners can leverage ChatGPT as a strategic tool to enhance their marketing efforts. ChatGPT can assist in generating insightful content for blogs, newsletters, and social media posts. This content can address common concerns, and disseminate valuable resources, all while maintaining the ethical and professional standards essential to social work.

Prompt: "You are a social work marketing and entrepreneur expert. Create an informative blog post on the importance of mental health awareness in the workplace, including tips for employers on supporting their staff."

Prompt: "You are a social work marketing and entrepreneur expert. Outline key points for an infographic on the importance of mental health awareness in various life stages."

Prompt: "You are a social work marketing and entrepreneur expert. Create a post recognizing Mental Health Awareness Month, including ways to recognize the signs of mental illness and reduce the stigma of mental health."

Prompt: "You are a social work marketing and entrepreneur expert. Design an interactive poll or quiz that helps followers identify their stress triggers, with advice on managing them."

Prompt: "You are a social work marketing and entrepreneur expert. Plan a weekly educational series that covers different aspects of social work, including child welfare, mental health, and community support."

Streamlining Assessment and Intervention

Assessing client needs and developing appropriate interventions is a fundamental aspect of social work. However, this process can be time-consuming and resource-intensive. ChatGPT can assist social workers by automating certain aspects of assessment and intervention. By analyzing client responses and providing relevant resources and recommendations, ChatGPT can help social workers streamline their decision-making process. This enables them to allocate their time and resources more efficiently, ultimately improving the quality of care provided to clients.

Prompt:"You are a social work private practice expert on axiety disorders. Generate a list of personalized intervention strategies for a client dealing with anxiety, incorporating mindfulness and cognitive-behavioral techniques."

Prompt: "You are a cognitive behavioral specialist for major depression disorder. Draft a comprehensive treatment plan for a client with depression, including goals, objectives, and therapeutic approaches, ensuring SMART criteria are met."

Prompt:"You are a clinical social work expert. Create a discharge summary template that includes client's background, treatment course, achievements, and follow-up care recommendations."

Promp: "You are a clinical social work expert. Design a SOAP (Subjective, Objective, Assessment, Plan) note template for efficient case documentation in individual counseling sessions."

Policy and Procedure Documentation

Maintaining up-to-date policies and procedures is crucial for any social work practice. ChatGPT can help draft these important documents, ensuring they meet ethical standards. It is important to consult with legal experts to tailor the policy to your organization's specific needs and to ensure compliance with the latest regulations.

Prompt: "You are a social work entrepreneur expert. Generate a draft for an internal policy on client confidentiality that complies with current regulations in New York State."

Prompt: "You are a social work consulting expert. Draft a Scope of Work (SoW) contract tailored for social work entrepreneurs providing services to clients"

Prompt: "You are a social work business expert for group therapy practice. Creating a standard operating procedure (SOP) for staff in a social work group practice involves detailing the policies, procedures, and ethical guidelines that govern their work"

Addressing Ethical Considerations

While the benefits of using generative AI in social work are evident, it is essential to address ethical considerations that arise with the adoption of such technologies. Social workers must ensure that client privacy and confidentiality are maintained at all times.

Additionally, social workers should exercise caution when relying solely on AI-generated recommendations and interventions. Human judgment and expertise are irreplaceable in the field of social work, and AI should be viewed as a supportive tool rather than a substitute for human interaction and decision-making.

The content in this guide was created with the assistance of Artificial Intelligence (AI) and reviewed by Dr. Marina Badillo-Diaz to ensure accuracy, relevance, and integrity. Dr. Badillo-Diaz's expertise and insightful oversight have been incorporated to ensure the content in this guide meets the standards of professional social work practice.